Harbor City Capital (“Harbor City”) is a global alternative investment fund that specializes in digital media assets in the online lead generation and performance marketing industry. Through our client-facing brand, “Responzive.com” we work with companies seeking to scale their lead generation and client acquisition online through internet based advertising and digital marketing activities.
Harbor City capitalizes on the difference between the costs it incurs generating online leads for businesses, and the income generated by selling and monetizing those leads to businesses. The difference between the earnings per lead and the cost of generating that lead is known as the gross profit margin. Digital Marketing can generate profit margins significantly higher than traditional investment models.