Basically, Harbor City excels at sniffing out online leads and generate new buyers for businesses at a cheaper cost than the companies are willing to pay for those leads. In other words, the spread - or difference - between the revenue per lead and the actual cost of capturing that lead generates hefty profits for the company and strong returns for investors in the fund.
Raising the fund has allowed Harbor City to significantly scale up its business and expand into a variety of niches including business opportunities, business services, financial services, home services, insurance, legal, and more. Strategic investments in technology, an edge research, testing, expert professional team, and lead data have given the company over its competitors and created a substantial barrier to entry for wannabes and do-it-yourselfers.
2016 promises to be another big year for Harbor City and its investors as the company continues raising and investing capital into building what it calls “Digital Lead Pipelines.” Similar to physical oil and gas pipelines, these “virtual conduits” provide the underlying infrastructure that gives Harbor City it’s greatest competitive advantage and biggest opportunities for profits.
“We conduct market research, build lead generation systems, buy online advertising, manage lead data lists, test and optimize, and produce highly qualified leads as an end product,” said JP Maroney, Harbor City Founder & CEO. “Our lead buyers get to tap into our substantial investment of time, capital, and expertise without the prohibitive upfront costs of doing it themselves. Instead they get guaranteed results and simply pay a modest, fixed price per lead and can scale as big as they want. It’s a win for everyone involved.”
Maroney says Harbor City’s existing strategic plan includes deployment of $100 Million in capital to build these Digital Lead Pipelines in the most profitable niches with an ultimate plan for growing the fund to $1 Billion assets under management. With the internet advertising industry expected to grow to more than $235 Billion per year by 2019 there’s plenty of room for growth.