FLORIDA, Feb. 18, 2015 /PRNewswire-iReach/ -- Harbor City Capital Management (HCC) has announced that they have signed a 5 year, $100 Million funding agreement with a global group of investors, Global DMA518. The capital will be deployed by HCC using it's proprietary Digital Marketing Arbitrage program (DMA).
The Digital Marketing Arbitrage model was developed by Harbor City Capital CEO JP Maroney to capitalize on market inefficiencies in the online advertising industry. Companies contract with Responzive, Harbor City Capital's digital marketing unit, to be provided with sales leads, which are generated by using their online advertising model at a lower cost than which HCC is being paid for them.
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